Rumble Exclusive Creators image
Andrea Austria / Media Matters

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Rumble's exclusive content creators include pro-Trump pranksters and professional fighters alongside a dangerous array of bigoted pundits and conspiracy theorists

Rumble markets itself as “The Neutral Video Platform,” but many of its exclusive creators use the platform to push right-wing misinformation

Update (last updated 10/31/23): This article has been updated with additional content creators announced as part of Rumble Exclusives.

Content warning: This article contains violent rhetoric, obscenities, and examples and descriptions of hate speech.

Video-sharing platform Rumble has recruited a cadre of exclusive content creators — most of whom are right-wing, male pundits — who purport to offer unique perspectives on politics and culture, but ultimately traffic in conspiracy theories and bigoted rhetoric.

Launched in 2013, Rumble plays an important role in the alternative digital infrastructure that caters to the extreme right. For years, conservatives have falsely claimed that social media platforms are biased against them, while building alternative platforms with little to no content moderation or concern for user safety. Rumble co-founder and CEO Chis Pavlovski has echoed that sentiment, baselessly speculating to Fox News’ Tucker Carlson that YouTube engages in “nefarious” behavior to unfairly censor conservatives and promoting Rumble as an alternative that is “immune from cancel culture.”

“Rumble Exclusives” launched in September 2022 to feature content creators contracted to produce exclusive content either on Rumble itself or on its paid subscription service, “Locals.” Many of the figures that Rumble promotes as part of “Rumble Exclusives” have in fact been suspended from posting elsewhere, at least temporarily. Those that are still able to share videos elsewhere often do, while reserving only part of their content exclusively for Rumble. 

Below are some of the creators and accounts that Rumble has confirmed (either on Twitter or its blog) are contracted to produce exclusive content — beginning with the most recently announced.

  • Laura Loomer

  • On October 9, far-right conspiracy theorist and self-described “proud Islamophobe” Laura Loomer announced she was launching Loomer Unleashed, a “LIVE studio show EXCLUSIVELY” streaming on Rumble twice a week. When the show debuted on October 17, Loomer wrote on Substack that Pavlovski said he was “super excited to add” Loomer’s show to the “exclusive lineup” and that it “fits in perfectly” on Rumble.

    Loomer is known for various far-right stunts, including handcuffing herself to Twitter’s New York City building to protest the platform banning her for posting an Islamophobic tweet. In 2022, Loomer, who has also expressed support for the creation of a “white ethnostate,” ran a failed campaign for a congressional seat in Florida. Like many of the other “Rumble Exclusives” creators, Loomer has been banned from several social media platforms.

    During Loomer’s first episode, she immediately launched into an anti-immigrant and anti-Muslim rant, saying, “These people do not speak our language, they do not share our values, and they do not easily assimilate into our culture, which by itself poses a massive problem. But imagine what else might be lurking within these hoards of people.” Rumble ran ads alongside Loomer’s bigoted tirade.

  • Loomer Embed Rumble Exclusives
  • Jimmy Corsetti

  • On September 1, Rumble announced it would add Bright Insight with Jimmy Corsetti to its “Rumble Exclusives” lineup. In the announcement, Rumble stated that Corsetti’s show “diversifies its content portfolio” and described Corsetti as a “popular researcher” and “educator.” The announcement also touted Corsetti’s 1.6 million YouTube subscribers.

    Corsetti has said his videos explore such topics as “lost ancient mysteries, conspiracies, and the cosmos.” Several clips of him on Joe Rogan’s podcast citing an unhinged version of magnetic polar reversal theory to deny climate change based on a pseudoscientific book called The Adam and Eve Story: The History of Cataclysms went viral on TikTok, where they earned over 20 million views as of May. In response to pushback on his claims, Corsetti said that scientists “don’t know what they’re talking about.”

    Before joining the Rumble Exclusives lineup, Corsetti promoted conspiracy theories on Rumble and its subsidiary Locals. In a 2022 instagram video, Corsetti announced that he was joining Locals, and he explained, “I told myself at the beginning that once my following on YouTube was large enough, I’d use my platform to expose the most important things.” Since he began uploading videos to Rumble in 2021, Corsetti has made multiple videos warning his viewers that “the collapse of the United States empire” is “imminent” and that they need to “prepare.” In an October video, he told his audience that the violence in Israel and Gaza is “like literally going right into World War III and it’s clearly by design, nothing about this feels authentic.”

  • Corsetti embed Rumble Exclusives
  • RiceGum

  • On July 5, Bryan Le — known online as RiceGum — revealed that he had “just signed the deal” with Rumble, rejecting an offer from competing streaming platform Kick. Le’s announcement came after a nearly three-year break from uploading videos to YouTube, where he amassed a following of over 10 million subscribers. Following the announcement, Rumble tweeted a clip of Kick streamer Adin Ross saying, “If we do not get my brother RiceGum on Kick, I’m leaving.”

    RiceGum is perhaps most well-known for making diss tracks about other internet celebrities such as Logan Paul and Gabbie Hanna, who Le targeted after she accused him of assaulting her at a party. He’s also been criticized for a 2018 video in which he traveled to Hong Kong and asked locals where he could find “dog meat,” and he has been banned from Twitch for violating the platform’s rules against nudity.

    On July 8, RiceGum tweeted images of himself being introduced to former President Donald Trump by Rumble CEO Chris Pavlovski at a UFC fight — a perk which the platform has become known for during its partnership with UFC President Dana White.

  • RiceGum EMBED
  • The Quartering

  • The Quartering is the channel of right-wing streamer Jeremy Hambly, who gained a following of over 1.5 million subscribers on YouTube by posting videos ranting against people and companies that he derides as “woke.” Hambly also founded a coffee company in response after “everything from big budget Disney Movies to Ice Cream & Even Comic Books forced politics onto their customers in ways that at best divided them and at worst outright attacked them.” 

    On Twitter, The Quartering previously argued that “all surrogacy is human trafficking” and said, “Babies deserve a mother and father, Not to be sold as an accessory for gay couples,” who he describes as “willingly giving the child sub optimal conditions to grow up.” Hambly has been permanently banned from various gaming events for alleged cyberbullying and harassment. 

    On June 27, Rumble announced that The Quartering would be going “live on Rumble, exclusively” on July 3rd. Later the same day, Hambly confirmed that he was “leaving YouTube” to join Rumble, but explained that he would still be publishing some content to YouTube. Rumble CEO Chris Pavlovski praised the show’s “unique and offbeat social commentary,” explaining that the platform is “excited to see our number of users continue to grow as more and more people come to Rumble for his bold and unfiltered content.”

  • The Quartering EMBED
  • Mizkif

  • On May 28, Rumble announced that Matthew Rinaudo, a “top gaming content creator” known online as Mizkif, was “joining Rumble with monthly streaming.” In the announcement, Pavlovski said that Rinaudo’s signing is part of Rumble’s “mission to go full throttle on building a content portfolio of top influencers in gaming, culture and sports,” adding that “Rumble is quickly emerging as a leading platform for the under-30 demographic.” 

    On Twitter, Rumble bragged about the signing, writing, “If they don’t see the writing on the wall already, Twitch/Amazon is going to really start sweating after tonight.” However, Rinaudo reportedly reassured his audience during a livestream that same day that he would still be streaming on Twitch, even though he’s been temporarily banned from the platform in the past. According to Dexerto, Rinaudo said, “Basically, I will be, twice a week, or for a few hours, and that’s it, I will be streaming on Rumble ... It won’t take away from Twitch at all, it basically is going to add time on Twitch.” 

    Rinaudo is a co-founder of the Texas-based gaming influencer network One True King. Notably, in September 2022, he was temporarily placed on an unpaid leave of absence from the organization while he underwent an investigation into his alleged role in downplaying a sexual assault perpetrated by a close friend and “leaked conversations where Mizkif said homophobic and racist slurs.”

  • Rumble Exclusives Embed: Mizkif
  • The Kai ‘N Speed Show

  • On May 15, Rumble announced that Kai Cenat and Darren Watkins Jr. (known online as “IShowSpeed” or “Speed”) have signed a deal to produce an “exclusive joint live streamed show on Rumble” called The Kai ‘N Speed Show. Cenat and Watkins are both known for gaming livestreams and outlandish prank videos, and they have each been at least temporarily banned from various streaming platforms. Their new joint show demonstrates Rumble’s efforts to attract more young users to its platform and attempt to rebrand itself as more than a hub for right-wing political content. While this new show will stream exclusively on Rumble, Cenat recently told his Twitch viewers, “The normal streaming that me and you do, is always gonna be on here. That is never going to change.” 

    Cenat, who became the No. 1 most-subscribed streamer in Twitch’s history with over 300,000 paid subscribers after completing an uninterrupted 30-day stream beginning in February, was named one of the “20 Most Influential Creators Right Now” by Rolling Stone in April and awarded streamer of the year at the 2022 Webby Awards. He’s been temporarily banned from Twitch at least five times for violating a variety of policies, including displaying explicit imagery, on-stream narcotics use, and “repeated explicit simulated activity” in video games. 

    Watkins has amassed a following of nearly 17 million subscribers on YouTube and was named Breakout Streamer of the Year at the 12th Streamy Awards, but he has been banned from various streaming platforms. In December 2021, Watkins was reportedly banned from Twitch for “sexual coercion or intimidation” after he said “an influencer couldn't ‘stop’ him from reproducing with her if they were the last people on Earth,” and in April 2022, he was reportedly permanently banned from every Riot Games title after “footage of a misogynistic tirade” was shared on social media. In the video, Watkins “can be heard shouting ‘is a bitch talking to me? Is a female talking to me? Get off the fucking game and do your husbands dishes, bitch.’” 

  • Video file

    Citation As uploaded to Rumble on May 16, 2023

  • DJ Akademiks

  • DJ Akademiks is a podcaster that discusses hip hop news, while also often commenting on cultural and occasionally political topics. He has some history of violent, predatory, and misogynistic rhetoric, including during interviews with alleged rapist and human trafficker Andrew Tate (who is also rumored to have signed a multi-million dollar exclusive deal with Rumble). In October 2022, a video of Akademiks allegedly trying to break up a fight between two women went viral. In the video, Akademiks pushes one of the women while screaming “I’m the prize” at her.

    Other celebrities have criticized Akademiks’ antics, calling his platform “parasitic” as well as condemning his insensitive and “foolish” rhetoric. They’ve also trolled him for his support of Trump, and for never being seen outside.

    On April 10, Rumble announced that “DJ Akademiks will livestream exclusively on Rumble three to five days a week,” covering “the latest news in hip-hop music along with a satirical take on top headlines.” On Twitter, Rumble called Akademiks “the leader in the hip hop and cultural commentary space.” On YouTube, Akademiks’ main channel has nearly 3 million subscribers. He has been banned at least three times from the streaming platform Twitch, where he has over 500,000 followers. He’s set to do his first Rumble Exclusives livestream on April 11.

  • Rumble Exclusive Creators Embed: akademiks
  • JiDion

  • Jidon Adams — known online as JiDion — is a streamer who performs outlandish pranks. Adams joined YouTube in 2018, earning nearly 7 million subscribers and over 561 million views by sharing videos with titles such as “Giving Strangers The N-Word PASS,” “White is Right…,” and “Drinking Fake Beer While Uber Driving Strangers!” Recently, as part of a competition to determine who could be the “Biggest Menace” on the internet, JiDion and fellow prankster Niko Omilana angered four-time world champion professional golfer Rory McIlroy by interrupting his game during the BMW Championship — one of the most important events on the PGA Tour — by using a remote-controlled golf ball. In January 2022, JiDion was banned from the streaming platform Twitch, seemingly for violating its policies prohibiting the harassment of other users.

    On April 7, the official Rumble Twitter account announced that the platform had signed “one of the largest YouTube creators to exclusively stream on Rumble,” adding, “Welcome to Rumble @Jidion6 #RumbleTakeover.” JiDion did his first Rumble livestream on April 8 from a UFC event in Miami, where he and extremist Andew Tate-acolytes Sneako and Adin Ross briefly met with former President Donald Trump. Also present were fellow Rumble Exclusive creators Donald Trump Jr., Steve Deleonardis, Jorge Masvidal, and DJ Akademiks — who on Instagram credited Rumble as having “set this all up.” The livestream appeared in the No. 2 spot on Rumble’s top 50 leaderboard on Sunday, April 9.

  • Rumble Exclusives Embed: JiDion
  • Steven Crowder

  • Steven Crowder is a right-wing podcaster whose show Louder with Crowder was part of the BlazeTV network until December 2022. His YouTube channel, which currently has at least 5.9 million subscribers and over 1.7 billion views, has repeatedly been suspended. Crowder has run the gamut of violative and hateful rhetoric on his show. He has repeatedly amplified baseless, dangerous conspiracy theories and extremely transphobic, homophobic, racist, anti-Muslim, antisemitic, anti-indigenous, ableist, sexist, misogynistic, and violent rhetoric, including claiming that overturning Roe v. Wade “will be a step backward for whores” and announcing that he “would like to send out gangs of retarded people to lynch pedophiles.”

    In March, Rumble announced that it would begin exclusively managing Crowder’s content, “including his ‘Mug Club’ community” and show Louder with Crowder, with Pavlovski calling Crowder “one of the biggest and most talented podcasters in the world, period.” He added, “Crowder played a huge role in driving our growth in viewership during the U.S. midterm election in November 2022. We are excited to capitalize on our opportunity in news and political commentary content as we lead up to the U.S. Presidential Election in 2024.” Crowder’s Rumble channel currently has at least 1.27 million followers.

    Crowder now begins his livestreams on both YouTube and Rumble simultaneously, but will block out some aspects of the stream on YouTube, as well as continue on for an extended stream exclusively on Rumble — often directing his audience to migrate to Rumble instead, and featuring images and animations promoting Rumble over YouTube.

  • Rumble Exclusives Embed: Crowder
  • Dan Bongino

  • Dan Bongino is a Fox News host and podcaster who largely rose to fame through pro-Trump sycophancy, and is known for amassing a large Facebook audience by sharing sensational and misleading content.

    In September 2020, Bongino announced that he had acquired an equity stake in Rumble and would be directing his massive following to join him on the platform. His announcement came after YouTube prevented him from earning ad revenue from its site. At the time, he told the right-wing outlet Washington Examiner that “YouTube is crushing conservative voices,” and that he wasn’t “going to sit around and take their bullshit anymore.” In January 2022, after Bongino continued to share misinformation about COVID-19 on his YouTube channel, he was banned from uploading to the site altogether.

    Bongino now freely fearmongers about COVID-19 vaccines, the World Health Organization, the FBI, George Soros, and liberals to his at least 2.6 million Rumble subscribers. In one video he even warned his viewers that “in the future,” if they “don’t play the pronoun game,” they could be denied essential services. Bongino has also posted interviews on Rumble with other right-wing media figures, including QAnon supporter Michael Flynn and disgraced former Trump attorney Rudy Giuliani.

    In February, Rumble announced that Bongino would be relaunching his podcast The Dan Bongino Report as a “live premiere” every weekday on “Rumble Exclusives Lineup,” with the company noting that his channel had the most followers of any channel on Rumble.

  • Rumble Exclusives Embed: Bongino
  • Kimberly Guilfoyle

  • Kimberly Guilfoyle is a former co-host of Fox News’ The Five, and current girlfriend of fellow Rumble exclusive creator Donald Trump Jr. She has historically pushed outrageous elections-related falsehoods, such as claiming people “miraculously” rose from the dead in 2020 “like tales of the crypt to be able to register to vote and then cast their votes.” She has also fearmongered about refugees and immigrants, once calling refugee resettlement “forced infiltration” and comparing immigration to “a tumor or a disease.”

    In February, Rumble announced that Guilfoyle would be launching The Kimberly Guilfoyle Show, a new podcast to be livestreamed exclusively on Rumble twice per week. Guilfoyle currently has at least 58,700 followers on Rumble, and has hosted right-wing figures including Kash Patel and Nigel Farage on her show as guests.

  • Rumble Exclusives Embed: Guilfoyle
  • Power Slap

  • Power Slap describes itself as the “world’s premier slap fighting organization,” led by UFC President Dana White, who “started the organization in 2022 due to the vast number of views slap fighting received on social media.” Power Slap competitions feature two people (called “strikers”) who stand opposite one another in a boxing ring and take turns slapping each other in the head — really, really hard.

    The organization specifies on its website that the “sport” is “licensed and sanctioned by the Nevada State Athletic Commission,” but the former chairman of the commission that regulates combat sports in Nevada said that he “made a mistake” approving the sport and that he’s “not happy about it.” Chris Nowinski, co-founder and CEO of the Concussion Legacy Foundation, called slap fighting “one of the stupidest things you can do,” adding that it’s not comparable to boxing because “You can slip (boxing) punches,” but in slap fighting “you’re taking out everything that’s interesting to watch … and just doing the brain damage part.”

    On February 15, Reps. Bill Pascrell Jr. (D-NJ) and Don Bacon (R-NE) wrote a letter to the CEO of Warner Brothers “demanding answers” about its decision to host the Power Slap: The Road to the Title reality show and competition series on TBS, citing that its participants were putting one another at extreme risk of concussion and Chronic Traumatic Encephalopathy.

    On February 27, Rumble announced that “the live finale of the flagship series Power Slap: Road to the Title” would be streamed exclusively on its platform. In March, Rumble announced that it had reached an agreement with Power Slap for “the exclusive global distribution rights for Power Slap Seasons 2 and 3 and live Power Slap events.” 

    On Rumble, “Power Slap” has at least 60,700 followers, and the live finale of its flagship series earned over 3 million views. Rumble also promotes “Power Slap” on its homepage, with unique buttons linking to the channel. 

  • Rumble Exclusives Embed: Power Slap
  • Rekieta Law

  • Nick Rekieta is a lawyer from Minnesota, who gained a following of nearly 500,000 subscribers on his YouTube channel, “Rekieta Law,” sharing videos with his perspective on high-profile legal cases and current events, such as the Johnny Depp and Amber Heard trial.

    In Rumble's January announcement that Rekieta Law would begin distributing its full livestream every weekday, exclusively on Rumble, the company noted, “His most popular YouTube video, covering the Johnny Depp and Amber Heard trial, has garnered over 2 million views.” Rekieta's Rumble channel currently has 128,000 followers. 

    Rekieta’s Rumble videos continue to be about high-profile legal cases. In one video he interviewed Kyle Rittenhouse, during which he claimed that he could have made Rittenhouse a million dollars as his “social media coach” if they had just “immediately launch[ed] a gun review channel,” adding, “optics be damned, you would have made a fortune.” His videos also frequently feature a segment where he reacts to weird, vaguely or overtly offensive memes and videos. In one reaction video, he repeatedly used the N-word.

  • Rumble Exclusives Embed: Rekieta
  • Redacted News

  • Redacted News is a right-wing show, hosted by former Fox News host Clayton Morris and his wife, Natali. Morris began posting videos about investing in real estate on the “Redacted” YouTube channel in 2015, which currently has nearly 2 million subscribers. Morris’ real estate firm, Morris Invest, has been sued on numerous occasions for allegedly defrauding investors. 

    In January, Rumble announced that Redacted News would begin distributing its full livestream exclusively on Rumble. In the announcement, Pavlovski stressed that Redacted News “is known for covering stories that the corporate media won't” and that Rumble is “proud to serve as the platform where this information can be freely shared without censorship.”

    “Redacted News” currently has at least 287,000 followers on Rumble, and some of its most-viewed videos feature right-wing conspiracy theories about “globalists,” “The Great Reset,” the “Deep State Mafia,” and Bill Gates

  • Rumble Exclusives Embed: Redacted
  • Donald Trump Jr.

  • Donald Trump Jr., eldest son of former President Donald Trump, joined Rumble in 2021 and gained a following of over 1 million followers largely by sharing clickbait videos featuring his reactions to media clips, often attacking Democrats or hyping right-wing figures. In January, Axios reported that Donald Trump Jr. had secured a multi-year, 7-figure deal with Rumble to produce a podcast called Triggered with Don Jr., following his 2019 book by the same name.

    In a press release about the deal, Rumble explained that the show would be livestreamed exclusively on Rumble twice per week and would also be available on Rumble's subscription platform Locals, “where following each episode, Don Jr. will take live questions from viewers.” 

    So far, Triggered with Don Jr. has hosted numerous far-right influencers including Kash Patel, Kyle Rittenhouse, and Jack Posobiec, as well as numerous Republican candidates and officials, including Reps. Marjorie Taylor Greene (R-GA), Jim Jordan (R-OH), and Matt Gaetz (R-FL), failed Arizona gubernatorial candidate Kari Lake, and failed U.S. Senate candidate Blake Masters

  • Rumble Exclusives Embed: Trump Jr.
  • Dave Rubin

  • Dave Rubin is host of The Rubin Report, a right-wing news podcast that is part of the BlazeTV Network. Rubin’s YouTube channel has nearly 2 million subscribers. Despite being gay himself, Rubin has historically used anti-LGBTQ rhetoric on his show, including once claiming that if he found out a teacher talked to his 6-year-old about gender or sexuality, he “might kill that person.” Rubin has also compared unvaccinated people to “the Jews before the Holocaust,” and likened climate activist Greta Thunberg to Adolf Hitler.

    In 2019, Rubin co-founded Locals, a “subscription-based service for multimedia content and community,” which was then purchased by Rumble in 2021. Rumble's Pavlovski called Rubin a “true pioneer.”

    In January, Rumble announced that Dave Rubin was joining “Rumble Exclusives,” explaining that The Rubin Report will stream Monday to Friday on Rumble, and that “following each livestream, Rubin will continue with an after-show exclusively for subscribers on Locals.” On Rumble, “The Rubin Report” currently has at least 416,000 followers.

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  • Kim Iversen

  • Kim Iversen is a former co-host of The Hill’s web program Rising and is known for her attacks on Dr. Anthony Fauci, vaccine mandates, and the pandemic response more broadly. The Daily Beast reported that she “sparked uproar among colleagues” at The Hill, including for “parroting Kremlin talking points about Ukrainian neo-Nazis and seemingly defending the Chinese government’s brutal treatment of Uyghurs.” She left Rising in July 2022, alleging that producers wouldn’t allow her to participate in an interview with Fauci. On YouTube, she built a following of 532,000 subscribers livestreaming The Kim Iversen Show, but her channel was seemingly suspended for a week in March 2022 for COVID-19 misinformation.

    In January, Rumble announced that Iversen would begin livestreaming a new version of The Kim Iversen Show exclusively on Rumble every weekday. Her Rumble channel currently has at least 149,000 followers, and some of her most-viewed videos feature paranoid conspiracy theory rhetoric about government control, with guest appearances by other COVID-19 conspiracy theorists such as Dr. Robert Malone and former Rep. Ron Paul (R-TX), as well as election denier Kari Lake and Substack journalist Matt Taibbi, who released some of the so-called Twitter Files. She has also allegedly hosted neo-Nazi Angelo John Gage on her show under a fake name.

  • Rumble Exclusives Embed: Iversen
  • Glenn Greenwald

  • Glenn Greenwald is a former Intercept writer-turned-right-wing “manufactured controversy” commentator, who appeared as a guest on Tucker Carlson Tonight 22 times in 2022, largely to discuss perceived conservative injustices, such as Big Tech and the federal government conspiring against them, so-called election fraud in favor of Democratic candidates, and elitist Democratic forces in mainstream media targeting conservatism.

    While still at The Intercept, Greenwald hosted a weekly show called System Update. He began uploading episodes of the show to his YouTube channel in 2021, where he built a following of 137,000 subscribers.

    In September 2022, Rumble announced that Greenwald would soon begin livestreaming System Update on a daily basis exclusively on Rumble. In January, Rumble made another announcement that Greenwald, who it claims “writes one of the five most-read newsletters on Substack, will now publish his long-form written journalism and bonus video content” exclusively on Locals. 

    Greenwald’s Rumble Channel currently has at least 341,000 followers, and some of his most-viewed videos feature allegations of a supposed authoritarian censorship regime of Democrats.

  • Rumble Exclusives Embed: Greenwald
  • JP Sears

  • JP Sears is a right-wing comedian who has nearly 3 million subscribers on his YouTube channel, “Awaken with JP,” where he posts hateful videos and amplifies baseless conspiracy theories, often targeting Democrats and the LGBTQ community. For example, in a video with over 1 million views titled, “Leftist Teachers Going After Your Children!,” Sears promoted the baseless right-wing narrative that teachers are indoctrinating and sexualizing kindergarteners.

  • JP Sears leftist teachers youtube video
  • In October 2022, Rumble announced that JP Sears would produce a new comedy special called “Please Censor This!” that would be available exclusively on Locals. He currently has at least 531,000 followers on his Rumble Channel “Awaken with JP,” where he cross-posts his YouTube videos.

  • Rumble Exclusives Embed: JP Sears
  • On August 2, Rumble announced that Sears would also produce a new exclusive weekly show called Lies You Can Trust.

  • SteveWillDoIt

  • Steve Deleonardis is a member of the Nelk Boys — a Canadian YouTube channel and entertainment group “worshiped by millions of young men” and “closely tied to the MAGA movement.” The group is known for its egregious prank videos and for the Full Send podcast, which has hosted numerous guests including Donald Trump, Donald Trump Jr., Elon Musk, OJ Simpson, Mark Cuban, Ben Shapiro, Candace Owens, Billy McFarland, and Tucker Carlson

    In August 2022, Deleonardis claimed that despite his “SteveWillDoIt” YouTube channel being mostly “comedy and … philanthropy,” it was permanently deplatformed from YouTube because he allegedly failed to obscure gambling-related imagery on one of his alternative YouTube channels and then promoted that channel on his main channel, which violates YouTube’s policies on gambling and games. Prior to being banned, Deleonardis' “SteveWillDoIt” channel built a following of nearly five million subscribers on the platform.

    In September 2022, Rumble announced that Deleonardis “agreed to produce exclusive weekly video content on Rumble and Rumble’s community-based subscription platform, Locals.” Pavlovski claimed that “with SteveWillDoIt on board, Rumble is very quickly becoming the cool place to be for the Gen Z population.” Deleonardis’ Rumble channel currently has at least

  • Rumble Exclusives Embed: SteveWillDoIt
  • Russell Brand

  • Russell Brand is a British actor and comedian who amassed a following of over 6.3 million subscribers on YouTube, hosting numerous podcasts and livestreams that he markets as exploring “new ways to connect with ourselves and one another and how to elevate our consciousness.”

    In September 2022, Rumble announced that Brand would produce a new, live show called Stay Free that would stream every day, exclusively on Rumble. In the announcement, Rumble claimed that Brand’s channel would “provide an alternative news source that is both inclusive and progressive … providing unique perspectives on culture, news, and politics.” And while Brand has historically taken issue with being labeledright-wing,” he frequently amplifies right-wing conspiracy theories on his show — especially around COVID-19 and vaccines — and he frequently promotes dangerous right-wing figures, including hatemongering bully Steven Crowder, bigoted YouTuber Tim Pool, and disgraced psychologist and peddler of “patriarchal pseudoscienceJordan Peterson.

    Brand often shares partial versions of Stay Free to YouTube, mentioning that the remainder of the show is available exclusively on Rumble as there are certain topics such as “vaccine side effect stuff that we just won’t be able to talk about on YouTube.”

    On March 15, Rumble announced that it would be hosting its “first-ever pay-per-view content” with the “exclusive release” of a comedy special from Brand, called “Brandemic,” available to view for $19.99.

    On September 19, following rape and sexual assault allegations against Brand, YouTube announced that it had “suspended monetization” on his channel for violating the company’s “creator responsibility policy.” Numerous companies pulled their ads from Rumble, citing the platform’s partnership with Brand.

  • Rumble Exclusives Embed: Brand
  • VivaFrei

  • David Freiheit is a Canadian lawyer who joined YouTube in 2012, initially vlogging about his personal life. He gained popularity in 2014 when his video of a squirrel stealing his GoPro went viral. In addition to vlogging, Freiheit now hosts livestreams, often with right-wing guests, including extreme conspiracy theorist Alex Jones, Kyle Rittenhouse, and conservative political operative Roger Stone. In 2021, he ran for a seat in Canadian Parliament under the far-right People’s Party of Canada and lost, and in January left Montreal and moved to Florida, claiming on Rebel News that in Canada the government “locks you down, abuses your children, and then claims ownership over them.”

    In September 2022, Rumble announced an “exclusive partnership with David Freiheit,” calling him an “accomplished attorney and successful content creator” on YouTube. Freiheit’s Rumble channel currently has 339,000 followers.

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  • Right Side Broadcasting Network

  • Right Side Broadcasting Network (RSBN) is a right-wing media organization that hosts the Diamond and Silk podcast, The Right View with Lara Trump, and The Michael Savage Show, among other shows, and is known for littering Facebook with videos of Trump’s rallies in various forms. RSBN's YouTube channel has at least 1.57 million subscribers with over 240 million total views. 

    In June 2022, Rumble announced an exclusive deal with Right Side Broadcasting Network “to manage advertisements, including host-read ‘live’ advertisements…through the end of 2022.” The press release mentioned that “as part of the partnership, RSBN will stream the featured portions of its live political coverage exclusively on Rumble, including its coverage of rallies by 45th President Donald J. Trump.” The RSBN Rumble channel currently has at least 445,000 followers. Its most-viewed content on Rumble often features live coverage of Trump’s various speaking engagements and rallies.

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  • Alan Dershowitz

  • Alan Dershowitz is a criminal defense attorney and frequent guest on Fox News, known for representing numerous high-profile figures, including billionaire pedophile Jeffrey Epstein. He also represented Trump himself in his 2020 impeachment trial, during which time Dershowitz repeatedly argued that as president, Trump was in fact above the law. Dershowitz didn’t participate in Trump’s second impeachment trial, but did appear on Newsmax and claimed that Trump “didn’t incite” but merely “invited” January 6 rioters.

    In January 2022, Rumble announced that Dershowitz would be producing an “exclusive live show” on Rumble. “The Dershow” channel on Rumble currently has 164,000 followers, but his videos seem to average around only 10,000 views.

  • Rumble Exclusives Embed: Dershowitz
  • Jorge Masvidal

  • Jorge Masvidal is a mixed martial artist who announced during a UFC event on April 8 that the fight would be his last. In the speech announcing his retirement, Masvidal also praised Trump as the “greatest president in the history of the world,” called Florida Gov. Ron DeSantis the “greatest governor of all time,” and led the crowd in a “Let’s go, Brandon” chant. A video of the speech uploaded to the official UFC Rumble channel was ranked No. 40 on Rumble’s top 50 leaderboard on April 10.

    In September 2021, Rumble announced that “Masvidal will be bringing exclusive livestreams and video content” to the platform. In a video uploaded to the platform on September 10, 2021, Masvidal claimed to have been shadowbanned on other platforms, adding, “I’ve secured a great partnership with Rumble, where they won’t censor me in any way, shape, or form, so I’m going to Rumble. Come catch me there, all the eating, the beating up of people, training, traveling, so yeah, check us out. Rumble, let’s go.”

    Masvidal has nevertheless continued sharing vlogs and videos of his fights to his YouTube channel, where he has nearly 900,000 subscribers.

  • Rumble Exclusives Embed: Masdival